Synchronicity

We took a look at the website in question and discussed the issues involved in making the dealer's machine inventory listings dynamically update from the CRM.

After brainstorming with the Vizybility CRM team, Erentzen.com Inc. suggested re-creating the site using a commercial theme and writing the CRM integration as a WordPress Plugin.

A Re-Usable Solution:
Building it as a Plugin would allow fully customizable listings using built-in WordPress tools that any competent WordPress developer could use. 

For less technical users, a visual configuration tool could be provided.

The Benefits:
A custom solution for a single client could become a new revenue stream.

Of course, the recommendation was approved, and we got to work.

First, we re-created the site's look and feel using well-supported commercial tools that we keep up-to-date and standards compliant.

Rapid development and testing of an MVP (Minimum Viable Product) version of the plugin ensued.

When the site and plugin were ready, they were deployed, to the immediate satisfaction of the dealer in question.

Continuous refinement and enhancement. Ongoing introduction of new  features.

Vizybility Asset Focused CRM has successfully added the Plugin to multiple dealership websites since its release, with new features rolled in as requested. It's been a great success.